Questions, answered straight.
Pricing, ownership, timelines, and the things agencies usually avoid putting in writing. If your question is not here, call 678-453-4590 and ask.
What it costs and what you are agreeing to
The $5,000 covers a complete custom-coded WordPress website plus the SEO foundation and the first 90 days of optimization work. That includes strategy and keyword research, custom design, a hand-coded theme, up to 10 fully written pages, on-page SEO, schema.org structured data, Google Search Console and Analytics setup, Google Business Profile optimization, lead capture, accessibility work, and launch.
There is no separate design fee, SEO fee, or content fee. The breakdown above this section lists every deliverable individually.
You pay the $5,000 setup fee at checkout, and the $500/month retainer begins on day 91. Nothing is charged monthly during the first 90 days.
The retainer covers ongoing content, technical maintenance, and continued ranking work. You can cancel it at any time from your account or by emailing us, and canceling does not affect your ownership of the site.
Yes. We can split the setup fee into two or three payments tied to project milestones instead of one upfront charge.
This is arranged directly rather than through the checkout button, so call or email us and we will send a payment schedule. Work begins after the first installment clears.
Your website keeps running exactly as it is, and you keep everything. The domain, hosting account, WordPress installation, theme code, and all content remain yours.
What stops is the ongoing work: new content, technical maintenance, and optimization. There is no cancellation fee, no clawback, and no functionality that switches off. If you want to come back later, you can.
You own it completely. The domain is registered in your name, the hosting account is yours, and the theme code is standard WordPress with no license key or phone-home dependency.
If you ever leave, you take everything and it keeps working. We do not build sites that break when a client stops paying — that model is common in the industry and we think it is indefensible.
Because we are a small studio with no account managers, no sales commissions, and no office overhead priced into your quote. The person who scopes your project is the person who builds it.
Larger agencies are not necessarily overcharging — they are carrying real costs and often serving enterprise clients with procurement, compliance, and multi-stakeholder requirements. If your project needs that, hire them. If you need a fast, well-built, search-ready site, $5,000 is a fair price for the work.
A $500 site is almost always a purchased theme with demo content swapped out, which means you inherit that theme's performance problems, plugin dependencies, and update risk.
What you are paying for here is hand-written code with no page-builder overhead, an SEO foundation built in rather than bolted on, and accountability from a registered business with a physical address. Both options are legitimate for different situations — but they are not the same product.
No, and neither can anyone else. Google does not sell or guarantee positions, and any agency promising a specific ranking is either misinformed or misleading you.
What we guarantee is the work: the technical foundation, the on-page optimization, the schema, the content, and transparent monthly reporting on what moved. For local and long-tail queries in most service markets we typically see first-page movement within 30–90 days, but competitive head terms take longer and we will say so on the kickoff call.
That works, and it is a common request. The build price is the same because the SEO foundation is structural rather than an add-on — the schema, semantic markup, and site architecture are part of building it correctly.
You would simply cancel the $500/month retainer before day 91, and you keep a fast, well-structured site that is ready for SEO whenever you decide to pursue it.
Expect roughly $10 to $40 per month for hosting and about $12 to $20 per year for the domain, paid directly to those providers rather than to us.
We keep these in your name deliberately so you own your infrastructure. We will recommend a host suited to your traffic, configure everything, and never take a markup or referral cut on it.
Yes. We are based in Athens, GA, but the majority of our work is remote and we build for clients across the United States and internationally.
Kickoff calls happen over video, project updates come by email and shared documents, and time zones have not been a practical obstacle. Local clients are welcome to meet in person; nobody is required to.
Design is approved in wireframe form before any code is written, so you see the structure and direction early and can redirect cheaply.
Each project includes two rounds of design revision after the initial concept. In practice, disagreements almost always surface at the wireframe stage where changing them costs an afternoon rather than a rebuild.
Most builds go live in 30 to 60 days from the kickoff call, depending on how quickly content and feedback come back.
The build itself is roughly four weeks. The variable is usually approvals and any content you are supplying — projects that stall almost always stall waiting on client-side material, not development.
Yes. Migrations include a full redirect map from old URLs to new ones, preserved page structure where it already works, and Search Console monitoring after cutover.
A brief ranking fluctuation in the first two to three weeks is normal on any migration. What causes lasting damage is a migration without redirects, and that is exactly what the redirect map prevents.
How the project actually runs
Plan for about four to six hours total across the project: a kickoff (a short call or a written questionnaire, your choice), a wireframe review, a design review, and a final pre-launch walkthrough.
Everything else is asynchronous. We send updates, you respond when convenient. The projects that finish fastest are the ones where feedback comes back within a day or two.
We do. Every page in the build is written by us, optimized for the keywords identified during strategy.
If you have existing copy you want kept, we will work it in. If you have subject-matter detail only you know, we capture it on the kickoff call and in a short written brief rather than asking you to draft pages.
Three things: your logo and any brand assets, access to your current site and domain registrar, and a kickoff — either a short discovery call or the written questionnaire if scheduling is a hassle.
That is enough to begin. Photography, testimonials, and service details can arrive during the build without holding anything up.
Yes, and you do not need us for most of them. Every headline, paragraph, image, and section is editable through the WordPress Customizer with no code involved.
We also record a walkthrough of your specific site so your team can make changes confidently. Structural changes are covered under the monthly retainer.
We quote it separately and transparently before starting, rather than absorbing it silently or surprising you with a change order.
Common examples are e-commerce catalogs, membership areas, booking systems, and custom API integrations. If it is a small addition we often simply include it.
No. The new site is built and fully tested on a staging environment, and the DNS cutover is scheduled for a low-traffic window.
Real-world downtime is typically a few minutes at most, and your old site stays available until the moment we switch.
You email or call and we fix it. Bugs in work we built are covered indefinitely, not for a limited warranty window.
Ongoing maintenance — WordPress core updates, security patches, plugin updates, and monitoring — is part of the monthly retainer.
We use AI as a tool in research and drafting, the same way we use any other tool, but every site is architected, coded, and reviewed by a human.
Content is edited and fact-checked before it ships. We are not generating pages unattended and calling it a website.
Still have a question?
Call us, or send a note and we will answer within one business day.